This Data Processing Agreement (“DPA”) is entered into by and between the Client on behalf itself and its Affiliates (the “Client”) and Influ2 Inc., having business address at 1250 Borregas Avenue #44 Sunnyvale, CA 94089, USA (“Vendor” or “Supercadence”) on behalf of itself and its Affiliates.
The Effective Date hereof shall be the first date when either the Client accepts the Supercadence Terms of Services (the “Agreement”) through the Website or the Client and Vendor enter into the Order Form (if applicable).
This DPA constitutes an integral part of the Agreement and Order Form and is hereby incorporated therein by reference. All the definitions have the same meaning as they are used in the Agreement and Order Form unless they are specially defined hereby.
In addition to capitalized terms defined elsewhere in this DPA, the following terms shall have the meanings set forth opposite each one of them:
Notice. Notices to the Vendor shall be sent to: Influ2 Inc, 1250 Borregas Avenue #44 Sunnyvale, CA 94089, USA and by email to: info@supercadence.ai. All notices required under this DPA shall be sent to the Client by post or email to address specified in the Client’s Supercadence account.
Clause 1
have agreed to these standard contractual clauses (hereinafter: the “Clauses”).
Clause 2
Clause 3
Clause 4
Clause 5
In the event of a contradiction between these Clauses and the provisions of related agreements between the Parties, existing at the time these Clauses are agreed or entered into thereafter, these Clauses shall prevail.
Clause 6
The details of the transfer(s), and in particular the categories of personal data that are transferred and the purpose(s) for which they are transferred, are specified in Annex I.B…
Clause 7 - Optional
Clause 8
The data exporter warrants that it has used reasonable efforts to determine that the data importer is able, through the implementation of appropriate technical and organizational measures, to satisfy its obligations under these Clauses.
The data importer shall process the personal data only for the specific purpose(s) of the transfer, as set out in Annex I.B., unless on further instructions from the data exporter.
On request, the data exporter shall make a copy of these Clauses, including the Appendix as completed by the Parties, available to the data subject free of charge. To the extent necessary to protect business secrets or other confidential information, including the measures described in Annex II and personal data, the data exporter may redact part of the text of the Appendix to these Clauses prior to sharing a copy, but shall provide a meaningful summary where the data subject would otherwise not be able to understand the its content or exercise his/her rights. On request, the Parties shall provide the data subject with the reasons for the redactions, to the extent possible without revealing the redacted information. This Clause is without prejudice to the obligations of the data exporter under Articles 13 and 14 of Regulation (EU) 2016/679.
If the data importer becomes aware that the personal data it has received is inaccurate, or has become outdated, it shall inform the data exporter without undue delay. In this case, the data importer shall cooperate with the data exporter to erase or rectify the data.
Processing by the data importer shall only take place for the duration specified in Annex I.B… After the end of the provision of the processing services, the data importer shall, at the choice of the data exporter, delete all personal data processed on behalf of the data exporter and certify to the data exporter that it has done so, or return to the data exporter all personal data processed on its behalf and delete existing copies. Until the data is deleted or returned, the data importer shall continue to ensure compliance with these Clauses. In case of local laws applicable to the data importer that prohibit return or deletion of the personal data, the data importer warrants that it will continue to ensure compliance with these Clauses and will only process it to the extent and for as long as required under that local law. This is without prejudice to Clause 14, in particular the requirement for the data importer under Clause 14(e) to notify the data exporter throughout the duration of the contract if it has reason to believe that it is or has become subject to laws or practices not in line with the requirements under Clause 14(a).
Where the transfer involves personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, or biometric data for the purpose of uniquely identifying a natural person, data concerning health or a person’s sex life or sexual orientation, or data relating to criminal convictions and offences (hereinafter “sensitive data”), the data importer shall apply the specific restrictions and/or additional safeguards described in Annex I.B…
The data importer shall only disclose the personal data to a third party on documented instructions from the data exporter. In addition, the data may only be disclosed to a third party located outside the European Union<sup>4</sup> (in the same country as the data importer or in another third country, hereinafter “onward transfer”) if the third party is or agrees to be bound by these Clauses, under the appropriate Module, or if:
Any onward transfer is subject to compliance by the data importer with all the other safeguards under these Clauses, in particular purpose limitation.
Clause 9
Use of sub-processors
Clause 10
Data subject rights
Clause 11
Clause 12
Liability
Clause 13
[Where the data exporter is not established in an EU Member State, but falls within the territorial scope of application of Regulation (EU) 2016/679 in accordance with its Article 3(2) and has appointed a representative pursuant to Article 27(1) of Regulation (EU) 2016/679:] the supervisory authority of the Member State in which the representative within the meaning of Article 27(1) of Regulation (EU) 2016/679 is established shall act as competent supervisory authority.
[Where the data exporter is not established in an EU Member State, but falls within the territorial scope of application of Regulation (EU) 2016/679 in accordance with its Article 3(2) without however having to appoint a representative pursuant to Article 27(2) of Regulation (EU) 2016/679:] the supervisory authority of one of the Member States in which the data subjects whose personal data is transferred under these Clauses in relation to the offering of goods or services to them, or whose behavior is monitored, are located shall act as competent supervisory authority.
Clause 14
Local laws and practices affecting compliance with the Clauses
Clause 15
Obligations of the data importer in case of access by public authorities
Clause 16
In these cases, it shall inform the competent supervisory authority [for Module Three: and the controller] of such non-compliance. Where the contract involves more than two Parties, the data exporter may exercise this right to termination only with respect to the relevant Party, unless the Parties have agreed otherwise.
Clause 17
These Clauses shall be governed by the law of the EU Member State in which the data exporter is established. Where such law does not allow for third-party beneficiary rights, they shall be governed by the law of another EU Member State that does allow for third-party beneficiary rights. The Parties agree that this shall be the law of the Republic of Ireland.
Clause 18
EXPLANATORY NOTE:
It must be possible to clearly distinguish the information applicable to each transfer or category of transfers and, in this regard, to determine the respective role(s) of the Parties as data exporter(s) and/or data importer(s). This does not necessarily require completing and signing separate appendices for each transfer/category of transfers and/or contractual relationship, where this transparency can achieved through one appendix. However, where necessary to ensure sufficient clarity, separate appendices should be used.
Data exporter(s): The Client, in accordance with the relevant Order Form and Agreement.
Activities relevant to the data transferred under these Clauses: submitting personal data to Data importer/Processor by electronic means, without limitation, web-interface, API or other communication channels.
Role (controller/processor): Controller
Data importer(s):
Name: Influ2 Inc
Address: 1250 Borregas Avenue #44 Sunnyvale, CA 94089, USA
Contact person’s name, position and contact details: Dmitry Gordiyenko, DPO, d.gordiyenko@influ2.com
Activities relevant to the data transferred under these Clauses: running advertising campaigns targeted to specific people according to data provided by Data exporter/Controller.
Role (controller/processor): Processor
Categories of data subjects whose personal data is transferred
audience selected and specified by Data exporter/Controller, who are subjects to targeted advertising campaigns running by Data importer/Processor to the benefit and on behalf of Data exporter/Controller.
Categories of personal data transferred
first and last name, company name, title, business email address and phone number.
Sensitive data transferred (if applicable) and applied restrictions or safeguards that fully take into consideration the nature of the data and the risks involved, such as for instance strict purpose limitation, access restrictions (including access only for staff having followed specialised training), keeping a record of access to the data, restrictions for onward transfers or additional security measures.
Not applicable
The frequency of the transfer (e.g. whether the data is transferred on a one-off or continuous basis).
Episodically, as needed.
Nature of the processing
Collection, recording, organisation, structuring, storage, retrieval, and erasure
Purpose(s) of the data transfer and further processing
Running advertising campaigns targeted to specific people according to data provided by Data exporter/Controller.
The period for which the personal data will be retained, or, if that is not possible, the criteria used to determine that period
For the duration of the services agreement between Data exporter/Controller and Data importer/Processor or until deletion is properly requested by the Data exporter/Controller, whichever comes earlier. In any case, data that is not further necessary for the purposes of the services agreement will be deleted within technically reasonable time that will not exceed thirty (30) days.
For transfers to (sub-) processors, also specify subject matter, nature and duration of the processing
Running advertising campaigns targeted to specific people on a particular social media platform; retrieval and erasure; the data is transferred in hashed (irreversibly pseudonymized) format and will deleted promptly after the match process is complete.
In accordance with Clause 13 hereof
ANNEX II - TECHNICAL AND ORGANISATIONAL MEASURES INCLUDING TECHNICAL AND ORGANISATIONAL MEASURES TO ENSURE THE SECURITY OF THE DATA
EXPLANATORY NOTE:
The technical and organisational measures must be described in specific (and not generic) terms. See also the general comment on the first page of the Appendix, in particular on the need to clearly indicate which measures apply to each transfer/set of transfers.
Description of the technical and organisational measures implemented by the data importer(s) (including any relevant certifications) to ensure an appropriate level of security, taking into account the nature, scope, context and purpose of the processing, and the risks for the rights and freedoms of natural persons.
Measures to prevent unauthorized persons from gaining access to the data processing systems available in premises and facilities (including databases, application servers and related hardware), where Personal Data are processed, including establishing security areas, restriction of access paths; establishing access authorizations for employees and third parties; door locking (electric door openers etc.).
Measures to prevent data processing systems from being used by unauthorized persons including user identification and authentication procedures, ID/password security procedures, encryption of archived data media.
Measures to ensure that persons entitled to use a data processing system gain access only to such Personal Data in accordance with their access rights, and that Personal Data cannot be read, copied, modified or deleted without authorization, including internal policies and procedures, control authorization schemes, differentiated access rights (profiles, roles, transactions and objects); monitoring and logging of accesses, disciplinary action against employees who access personal data without authorization.
Measures to ensure that Personal Data cannot be read, copied, modified or deleted without authorization during electronic transmission, transport or storage on storage media (manual or electronic), and that it can be verified to which companies or other legal entities Personal Data are disclosed, including encryption, logging, transport security. Personal Data is encrypted with SHA-256 algorithm at rest and is subject to transfer via HTTPS with TLS 1.3 encryption.
Measures to monitor whether data have been entered, changed or removed (deleted), and by whom, from data processing systems, including logging and reporting systems, audit trails and documentation.
Measures to ensure that Personal Data are protected against accidental destruction or loss (physical/logical) including backup procedures, uninterruptible power supply (UPS), remote storage, anti-virus/firewall systems, disaster recovery plan.
Measures to ensure that Personal Data collected for different purposes can be processed separately including separation of databases, limitation of use, segregation of functions (production/testing).
Measures of annual audit for SOC 2 Type II including security, availability, and confidentiality controls as well as annual penetration testing and constant vulnerability monitoring.
The controller has instructed Supercedence to use the following Third-Party Platforms to launch ad campaigns and perform the Services:
1. Name: Meta Platforms, Inc.
Address: 1 Hacker Way, Menlo Park, CA 94025, USA
Description of processing: matching of hashed (irreversibly pseudonymized) personal data with own data collected as a data controller to run advertising campaigns targeted to users of facebook.com or instagram.com websites.
2. Name: LinkedIn Corp
Address: 1000 West Maude Avenue Sunnyvale, CA 94085 USA
Description of processing: matching hashed (irreversibly pseudonymized) personal data with own data that collected as a data controller to run advertising campaigns targeted to users of linkedin.com website.
3. Name: Google LLC
Address: 1600 Amphitheatre Parkway Mountain View, CA 94043
Description of processing: matching hashed (irreversibly pseudonymized) personal data with own data that collected as a data controller to run advertising campaigns targeted to users of google.com website and related services.
4. Name: Google LLC
Address: 1600 Amphitheatre Parkway Mountain View, CA 94043
Description of processing: storing the data in the course of providing cloud storage service within the GCP Platform.
5. Name: Oath Inc. (Yahoo!)
Address: 770 Broadway 4th, 5th, 6th and 9th Floor New York, NY 10003 United States
Description of processing: matching hashed (irreversibly pseudonymized) personal data with own data that collected as a data controller to run advertising campaigns targeted to users of yahoo.com website and related services.
6. Name: Amazon.com Services LLC
Address: 410 Terry Ave N Seattle, WA, 98109-5210
Description of processing: matching hashed (irreversibly pseudonymized) personal data with own data that collected as a data controller to run advertising campaigns targeted to users of Amazon Network and related services.
7. Name: Amazon.com, Inc.
Address: 410 Terry Ave N Seattle, WA, 98109-5210
Description of processing: matching hashed (irreversibly pseudonymized) personal data with own data that collected as a data controller to run advertising campaigns targeted to users of Amazon Network and related services.
8. Name: Microsoft Corporation
Address: One Microsoft Way, Redmond, Washington 98052 USA
Description of processing: matching hashed (irreversibly pseudonymized) personal data with data collected by the data controller to run advertising campaigns targeted to users of Bing Search System website and related services.
9. Name: Microsoft Online, Inc.
Address: 6880 Sierra Center Parkway, Reno, NV 89511 USA
Description of processing: matching hashed (irreversibly pseudonymized) personal data with data collected by the data controller to run advertising campaigns targeted to users of Bing Search System website and related services.
The controller has authorized Supercadence to use the following sub-processors:
Cloud-Storage Provider.
Name: Google LLC
Address: 1600 Amphitheatre Parkway Mountain View, CA 94043
Description of processing: storing the data in the course of providing cloud storage service within the GCP Platform.